ICEbell

7th October 2007

Coca Cola are currently validating ICEbell in Moto service stations and initial feedback is very positive.

Jon Piper, Business Development Manager, Coca-Cola Enterprises, said: “Early indications are really encouraging, with some Moto sites seeing weekly sales of Coca Cola double since we introduced the ICEbell. The unit is a real crowd puller and encourages impulse purchases. We plan to extend the trial in the coming months and will be working on some additional point of sale support materials.”

ICEbell is a 1m tall, open-top unit distinctively shaped like a soda glass. It is designed for a wide range of uses from an eye-catching alternative to the traditional chiller cabinets used by retailers through to premium brand support at any event. ICEbell is filled with water that is made into compacted ice flakes, which cascade down in a fountain from the top of the unit to chill the bottles and cans. As the ice melts, it is recycled to form fresh flakes, so no need for a mains water connection. The whole cycle of operation is designed to add an element of theatre and stimulate impulse buying of cans and bottles of chilled drinks.

ICEbell's shape provides a large surface area for maximum branding opportunities, including bespoke signage if required. Easy to change filters using micro filtration and silver ion technology provide a simple and efficient cleaning system, ensuring the recycled ice remains safe for a minimum of three months continual use. The filters have passed rigorous challenge testing, when harmful organisms were deliberately introduced into the ice and neutralised by the filters. The practical design of the ICEbell means it can easily be taken apart and rebuilt to fit through a standard door and is simple to install in retail outlets.

ICEbell is also available in an alternative non Coca-Cola exclusive profile that can be branded to suit any beverage packaged product and has the potential to be tailored in brand and design for the display needs of other chilled products.

For further information ICEbell@manitowoc.com or +44.121.501.2566